Free Prize Inside : The Next Big Marketing Idea Paperback
by Seth Godin
Remember when cereal boxes came with a free prize inside?
You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again.
Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for.
Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably.
You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.
- Format: Paperback
- Pages: 256 pages
- Publisher: Penguin Books Ltd
- Publication Date: 02/03/2006
- Category: Sales & marketing
- ISBN: 9780141019710
Showing 1 - 1 of 1 reviews.
Review by figre
I went into this book with low expectations and was greatly surprised. Not only did it live down to those expectations, I was amazed that a book could be created from such an amalgam of disconnected stories and hindsight predictions of success. This book is nothing more than platitudes and stories, then more platitudes, then a lot more stories. And, while success stories are the realm of any consultant, it doesn’t even appear that the stories used in this book are the result of anything the author has done; rather just pick and chose from the Wall Street Journal to match his needs. This combination of pithy comments and stories reaches its lowest point in the third chapter when there is literally a ten-page list of ideas – starting with a paragraph that begins “The rest of this chapter can’t help but be sort of random.” Well, actually, if it was a well-written book, it could keep from being random. But then, why should it be any different than the rest of the book. And the book really digs into the depths at the end, where there are 38 pages of notes. First, if it was important enough to say, why wasn’t it included in the text? Second, it wasn’t important enough to say. Oh, and did I mention the author goes overboard being self-referential to his other book – Purple Cow? The only Free Prize Inside! was the fact that the company gave this to me for free. (Wonder what I’ll get at the used book store?)