Just My Type : A Book About Fonts, Paperback
4 out of 5 (1 rating)


Just My Type is not just a font book, but a book of stories.

About how Helvetica and Comic Sans took over the world.

About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco.

About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi.

About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ...and typefaces became something we realised we all have an opinion about.

As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.


  • Format: Paperback
  • Pages: 352 pages, Illustrations
  • Publisher: Profile Books Ltd
  • Publication Date:
  • Category: Reference works
  • ISBN: 9781846683022



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Shame about the cover - such an ugly affair, almost as if it obeys one of the so-called laws of typography, that one should not use more than three fonts on a single page. Anyway, the book itself is a fascinating journey through the history of typography, well illustrated (and this is crucial for a book about type!), and just long enough that it doesn't get boring.

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