Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Hardback
by Tim Brown
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses.
The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy.
In short, design thinking converts need into demand.
It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field.
It's a methodology that has been used by health organizations to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or rethink supply chain management.
- Format: Hardback
- Pages: 272 pages
- Publisher: HarperCollins Publishers Inc
- Publication Date: 29/09/2009
- Category: Business innovation
- ISBN: 9780061766084
- EPUB from £6.99
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Review by bookworx
All disciplines seem to feel they have all the answers within their own banks, this one allows for a bait box of human nature and emphasizes cross breeding, curiosity, mistakes and the art of making them, and so reeled me in. Plus I love the idea of IDEO though the biographical brass polishing tarnishes the vibe, it got a little Jim Jonesy, without mentioning religion except antidotally regarding the press, but I digress. The single most meaningful enlightenment was to resist becoming cynical! Might have gone with Humanomics as opposed to Designthinking, already taken? If you already think, design & have an open mind, this book reads better from back to front.