Corporate Strategy for Hospitality, Paperback

Corporate Strategy for Hospitality Paperback

Description

Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.

Information

  • Format: Paperback
  • Pages: 370 pages, black & white illustrations
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780582281677

£66.99

£64.45

 
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