Financial Services Marketing, Paperback

Financial Services Marketing Paperback


Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module.

It is also a supplementary text for modules in services marketing.


  • Format: Paperback
  • Pages: 352 pages, illustrations
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Banking
  • ISBN: 9780273632979



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