Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing.
Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up to date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management.
Equally, it covers the more recent issues of internet shopping and globalisation.
- Format: Paperback
- Pages: 544 pages, bibliography
- Publisher: Palgrave Macmillan
- Publication Date: 13/12/2002
- Category: Sales & marketing management
- ISBN: 9780333997697