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Essentials of Marketing Research, Paperback Book

Essentials of Marketing Research Paperback

Paperback

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Description

The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications.

This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.

Information

  • Item not Available

  • Format:Paperback
  • Pages:576 pages
  • Publisher:Pearson Education
  • Publication Date:
  • ISBN:9780273674009

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Information

  • Item not Available

  • Format:Paperback
  • Pages:576 pages
  • Publisher:Pearson Education
  • Publication Date:
  • ISBN:9780273674009