The Essence of Management Creativity, Paperback

The Essence of Management Creativity Paperback


Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups.

Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.


  • Format: Paperback
  • Pages: 234 pages, black & white illustrations
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Management decision making
  • ISBN: 9780133565362



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