101 Design Methods : A Structured Approach for Driving Innovation in Your Organization, Paperback

101 Design Methods : A Structured Approach for Driving Innovation in Your Organization Paperback

5 out of 5 (1 rating)


The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.

Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource.

Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.


  • Format: Paperback
  • Pages: 336 pages, Illustrations
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Industrial / commercial art & design
  • ISBN: 9781118083468



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This book is designed for the practitioner. The author outlines the four core principles of innovation and provides a model of the design innovation process. He describes innovation mindsets and methods. With full-color graphics, the author provides step-by-step instructions for innovation methods for each of the seven modes of the design innovation process. Included with each method is a real-life example of its application. This book is of value to anyone involved in driving innovation. Instructions are clear, the writing is straightforward, the examples are informative, and the graphics are colorful. This is a book innovators will reference often.

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