Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business management and the business environment in which firms operate.
- Format: Paperback
- Pages: 610 pages, black & white illustrations
- Publisher: Pearson Education (US)
- Publication Date: 17/10/1994
- Category: Economic theory & philosophy
- ISBN: 9780131005204