The Age of Responsibility : CSR 2.0 and the New DNA of Business Hardback
by Wayne (CSR International, Cambridge, UK) Visser
Hardback
Description
The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement.
This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movementCan increase the effectiveness of CSR as a strategy to create positive change in society through businessAcknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:408 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:18/02/2011
- Category:
- ISBN:9780470688571
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:408 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:18/02/2011
- Category:
- ISBN:9780470688571