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After Image : Mind-Altering Marketing, Paperback / softback Book

After Image : Mind-Altering Marketing Paperback / softback

Paperback / softback

Out of stock

Description

A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing.

John Grant has been part of the new marketing revolution since the mid-90s.

In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes.

Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:304 pages
  • Publisher:Profile Books Ltd
  • Publication Date:
  • Category:
  • ISBN:9781861976406

£9.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:304 pages
  • Publisher:Profile Books Ltd
  • Publication Date:
  • Category:
  • ISBN:9781861976406