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Fame and Fortune : How Successful Companies Build Winning Reputations, Paperback / softback Book

Fame and Fortune : How Successful Companies Build Winning Reputations Paperback / softback

Paperback / softback

Description

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't.

The how and why of successful reputation building is what this book is about.

What specific actions must companies take to build a positive reputation in the market place?

How can a company measure the success of its attempts to build a positive reputation in the market place as well.

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