Just My Type

Just My Type: A Book About Fonts

by Simon Garfield

3.91 out of 5 (33 ratings)

Format:
Paperback 
Pages:
352 
Publisher:
Profile Books Ltd 
Publication Date:
22 September 2011 
Category:
Reference Works 
ISBN:
9781846683022 

Description

This is a non-fiction Christmas bestseller. "Just My Type" is not just a font book, but a book of stories. It is: about how Helvetica and Comic Sans took over the world; about why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco; about the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi; about the pivotal moment when fonts left the world of Letraset and were loaded onto computers...and typefaces became something we realised we all have an opinion about. As the "Sunday Times" review put it, the book is "a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live".

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Showing 1-4 out of 36 reviews. Previous | Next

  •  A book about fonts should not be as interesting as this book is. I first saw this as an early review book last year and I wanted to win it, because I'd never seen a book about fonts before, but I didn't win it. So when I saw it at the store a few days ago I bought it, and it was SO INTERESTING. I couldn't put it down and when I was done, I was sad because I wanted to keep reading about more fonts. After I started reading I began to actually look at all the fonts around me and tried to figure out what they were. I had no idea, but it was still fun to try.

    5.00 out of 5

    RockStarNinja

  • a well-written, quite amusing book studying typefaces through the ages and which has confirmed my typophilic tendencies. On the suggestion of the author I did two online tests "What font are you?" - the first said I was a romantic Edwardian Script, and the second the much more sensible Helvetica, which makes more sense. But to tell the truth, I have always had a penchant for Garamond and Book Antiqua. There is a chapter on "the worst fonts" but it does not mention Erazure, which is my pet hate.

    5.00 out of 5

    overthemoon

  • This books deserves five stars for a) making something fascinating out of fonts, b) changing the way you'll look at everything that surrounds you, and c) finding an historical subject that no-one else has written about. Very highly recommended even if you have no interest in graphic design -- it will enrich the way you see your surroundings. Oh, but do buy it as a physical book--it's very important to see the fonts as he uses them.

    5.00 out of 5

    NellieMc

  • There has not been a day since my father’s death in 1993 that I do not think of him. Reading Just My Type has given me an extra moment to feel loss and nostalgia. I wasn’t far into it before my first thought was, “Wish Dad was still around - I’ve found the perfect Christmas gift for him.” Early in the book Garfield talks about the way concepts that were once reserved for those in the typesetting/printing industry are now in the everyday lexicon. There was a time that “font” - outside of the baptismal definition - was not a word that most people used. Now third graders discuss fonts while doing homework. (In truth, what they should really say is ‘typeface,’ but society has made great progress, so this might not be the time to quibble,)Growing up with a father who had a print shop and graphic design business taught me more than I had realized. (Or appreciated. And that includes his insistence that my sister and I take typing -today it would be called keyboarding - in high school though it wasn’t recommended for the college bound. Dad found that insulting, since his ability to access those ‘qwerty’ skills had provided well for our family. Plus he inquired what ‘good fairies’ did we expect to appear to type our papers. )Having access to some of the first applications of desktop publishing equipment and a very early Mac was quite an education. Well, first there was the Letraset - and the “Ellyn, be careful with the X-Acto knife.” The Alphatype and CompuGraphic was so cutting-edge. The machinations of setting type on these machines (delicate glass discs, type printed on strips of light degradable photo paper, no easy editing of errors!!!) would be laughable to my children, who can now publish assorted school papers, party invitations, or manifestos with a certain design sophistication and ease that my father could only aspire to in his lifetime.All of this preamble is to explain why I was so very excited to receive an early copy of Just My Type. I was not only ready for a sentimental journey but to also build on the foundation that my father gave me. I find much to recommend: the history of typeface design, what constitutes good typography, why some typefaces are both highly popular and equally despised. (Hello, Comic Sans...we’re talking about you)Those interested in graphic design, publishing, making the most of the work that they produce on their laptops, anyone curious about what they see not just in print but everywhee...Just My Type is a book for all of you. Not just type nerds like me - people who found "Helvetica" to be an exciting movie.

    5.00 out of 5

    ellynv

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