Special events are an enjoyable way for voluntary organisations to raise money and public awareness. But what makes an event successful? This book draws on the authors' extensive experience to lead you through the process of: setting objectives and finding an innovative idea; planning and budgeting; choosing venues and recruiting patrons; dealing with the public and talking to the media. Illustrated throughout by case studies from the British Red Cross and other major charities, this is an invaluable guide for event organisers and commitee members.