The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

5.00 out of 5 (2 ratings)

In stock
Usually despatched within 24 hours
Free delivery to a local independent bookshop

Format:: Paperback
Pages:: 336
Publisher:: Penguin Books Ltd
Publication Date:: 06 October 2011
Category:: Entrepreneurship
ISBN:: 9780670921607

Description

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

Reader Reviews

Showing 1-2 out of 2 reviews.

An awesome and energizing book about how to apply scientific hypothesis testing to startup ideas. There are many great ideas for anyone who's ever had the urge to be an entrepreneur, or an intrapreneur. After reading this book, I lose sleep over how I could start testing ideas to turn them into realities.

5.00 out of 5

VVilliam
A very good book about the new science of starting a company - either as a stand alone company, or a disruptive product / division within a larger organization.It's much more detailed than the many blog posts by Eric Ries and includes a kind of accounting to track the learning a start up needs to know. Written with many anecdotes and stories but each illustrates a principle that you can take away and apply to different situations.

5.00 out of 5

BizCoach