Welcome to Tales on Moon Lane

Welcome to Tales on Moon Lane. We are a specialist children's bookshop in Herne Hill, South East London. Our family centred bookshop has children at the heart of everything we do.

About Tales on Moon Lane

Our friendly, knowledgeable and well-read staff led by owner Tamara Macfarlane ensure you will always receive the highest level of service while shopping at Tales on Moon Lane. We are committed to making books and reading fun and our staff are happy to spend time ensuring the right book goes to the right child. Staff favourites are easy to source in our extensive 'Moon Lane Recommends' section.

  • Tales on Moon Lane vouchers available to purchase – perfect presents!
  • Customer Loyalty Card
  • Extensive range of wrapping paper, greetings cards and toys.
  • Book Baskets – the perfect new baby and Christening Presents Carefully selected book bundles available for all ages.
  • American books ordering service

Watch our video!

As part of the Tales On Moon Lane Summer Festival we invited Bruce Ingman, Chris Haughton, Sarah McIntyre, Chris Judge, Alex Milway and Gary Northfield to come and turn the shop into one HUGE picturebook.

This is what they, and 50 students from Herne Hill, came up with!

Bookseller Industry Awards Winners!

We are delighted to have won the Walker Independent Children’s Bookshop of the Year 2011 at the Bookseller Industry Awards.

"With an environment like this kids can't help but adore the place... retail theatre doesn't get much better than this!"
- The Bookseller Awards Judging Panel

Our manager George also won Young Bookseller of the Year.


Join our resident storyteller Devon every Tuesday morning at 11am during term time for a lively and enjoyable mix of songs and stories. The sessions are suitable for ages 6 months+. There is no need to book.

Events at Tales on Moon Lane