International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines, Hardback Book

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines Hardback

Edited by A. Arora

Part of the International Marketing and Management Research series

Description

International Business (IB) is a complex and interdisciplinary field.

It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives.

As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Information

  • Format: Hardback
  • Pages: 108 pages, 12 Illustrations, black and white; XVI, 108 p. 12 illus.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9781137379078

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