Advertising Agency Audit, Paperback / softback Book

Advertising Agency Audit Paperback / softback

Part of the Financial Times Series series

Description

The advertising agency an organisation uses can make a radical difference to its success.

In a period of increasing accountability and pressure for performance, it is no longer sufficient to rely on judgement alone to evaluate agency performance. This guide sets out a step-by-step process which can be used to audit the performance of your advertising agency.

Divided into two sections this audit explains how to audit the performance of a current agency and also how to evaluate the potential of a new agency.

Information

  • Format: Paperback / softback
  • Pages: 132 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Management accounting & bookkeeping
  • ISBN: 9780273649335

£74.99

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