Advertising Agency Audit Paperback / softback
by A. D. Farbey
Part of the Financial Times Series series
The advertising agency an organisation uses can make a radical difference to its success.
In a period of increasing accountability and pressure for performance, it is no longer sufficient to rely on judgement alone to evaluate agency performance. This guide sets out a step-by-step process which can be used to audit the performance of your advertising agency.
Divided into two sections this audit explains how to audit the performance of a current agency and also how to evaluate the potential of a new agency.
- Format: Paperback / softback
- Pages: 132 pages
- Publisher: Pearson Education Limited
- Publication Date: 25/10/1999
- Category: Management accounting & bookkeeping
- ISBN: 9780273649335