Children as Consumers : A Psychological Analysis of the Young People's Market PDF
by Adrian (University College, London, UK) Furnham, Barrie (University of Leicester, UK) Gunter
Part of the International Series in Social Psychology series
Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income.
Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation.
It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:224 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/01/2008
- Category:
- ISBN:9781134666935
Information
-
Download - Immediately Available
- Format:PDF
- Pages:224 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/01/2008
- Category:
- ISBN:9781134666935
