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Customer Experience Analytics : How Customers Can Better Guide Your Web and App Design Decisions, Paperback / softback Book

Customer Experience Analytics : How Customers Can Better Guide Your Web and App Design Decisions Paperback / softback

Paperback / softback

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• The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background • Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making • Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert

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