Positioning: The Battle for Your Mind, 20th Anniversary Edition Hardback
by Al Ries, Jack Trout
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors.
Fully updated and revised.
- Format: Hardback
- Pages: 246 pages, 50ill.
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/12/2000
- Category: Sales & marketing management
- ISBN: 9780071359160
- EPUB from £29.58