What You See Is What You Get : My Autobiography, Paperback Book

What You See Is What You Get : My Autobiography Paperback

4 out of 5 (1 rating)


Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney.

As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job.

It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune.

Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.

He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage.

Like the man himself, this autobiography is forthright, funny and sometimes controversial.


  • Format: Paperback
  • Pages: 640 pages, Illustrations (chiefly col.), ports. (chiefly col.)
  • Publisher: Pan Macmillan
  • Publication Date:
  • Category: Autobiography: business & industry
  • ISBN: 9780330520478

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A surprisingly good read. The only bit I didn't find interesting were the years when he owned a chunk of Tottenham Hotsupur.

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