Brand Avatar : Translating Virtual World Branding into Real World Success PDF
by Alycia de Mesa
Description
Virtual worlds such as Second Life, have millions of users worldwide.
Virtual world "residents" wield huge purchasing power, and use real money in the online economies.
Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:27/02/2009
- Category:
- ISBN:9780230233713
Other Formats
- Hardback from £32.05
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:27/02/2009
- Category:
- ISBN:9780230233713