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Marketing Plans in Action : A step-by-step guide for libraries, archives and cultural organizations, Paperback / softback Book

Marketing Plans in Action : A step-by-step guide for libraries, archives and cultural organizations Paperback / softback

Paperback / softback


You know you need toget the word out. But where do you start? How do you keep track of everything?Don't work harder-work smarter.

The key is to stay organized and focusedthrough solid project management skills, and at the heart of it all lies anefficient workflow.

Goodman's invaluable resource is here to smooth the waywith 72 time-saving guides that will streamline your processes.

Addressingmyriad marketing, publicity, and promotion activities, this book is packed withtried and true best practices and useful tips on such topics as: efficiently reviewing and tracking task requests from colleagues around your organization;keeping people informed through project management tools and formal reporting;developing and sustaining a network of media contacts in the community who will publicize your events;crafting a consistent brand identity across the organization through language, logo, and colors;creating and maintaining a public calendar for content;designing mobile-friendly email messages and web pages;segmenting email campaigns for maximum impact and engagement;collecting user information while respecting privacy;employing simple surveys for quick and useful feedback; andhandling complaints with grace. With the help ofGoodman's step-by-step advice, you'll be able to establish and maintainmarketing communication strategies and workflows no matter your organization'ssize.



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