The Product Environment : The Fashion Design Process 5 Paperback
In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Product environment. This book completes the circuit of fashion products, offering an analysis of how to conceive a brand's identification codes which will then generate the communication methods used to promote it - logos, signage and packaging - without forgetting marketing and merchandising strategies.
- Format: Paperback
- Pages: 96 pages, Illustrated throughout
- Publisher: Esmod Editions
- Publication Date: 20/09/2012
- Category: Fashion & textiles: design
- ISBN: 9782909617299