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Reading YouTube : The Critical Viewers Guide, Hardback Book

Reading YouTube : The Critical Viewers Guide Hardback

Part of the Digital Formations series



How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature.

Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to "reading" YouTube.

The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres.

Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues.

Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.


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Also in the Digital Formations series   |  View all