Advanced Presentations by Design : Creating Communication that Drives Action Paperback / softback
by Andrew Abela
Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law.
The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.
- Format: Paperback / softback
- Pages: 224 pages
- Publisher: John Wiley & Sons Inc
- Publication Date: 12/04/2013
- Category: Business communication & presentation
- ISBN: 9781118347911
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- PDF from £56.10