Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Harvesting Intangible Assets : Uncover Hidden Revenue in Your Company's Intellectual Property, Paperback / softback Book

Harvesting Intangible Assets : Uncover Hidden Revenue in Your Company's Intellectual Property Paperback / softback

Paperback / softback

Out of stock

Description

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface.

You’ll learn how to:implement IP-driven growth and licensing strategies,foster a culture of innovation,turn research and development into revenue,and maximize your company’s profits. Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

Information

Save 4%

£22.99

£21.85

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information