The Law of Reputation and Brands in the Asia Pacific Hardback
Edited by Andrew T. (University of Melbourne) Kenyon, Megan (University of Melbourne) Richardson, Wee Loon (National University of Singapore) Ng-Loy
Part of the Cambridge Intellectual Property and Information Law series
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy.
Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
- Format: Hardback
- Pages: 298 pages, 1 b/w illus. 11 tables
- Publisher: Cambridge University Press
- Publication Date: 08/03/2012
- Category: Entrepreneurship
- ISBN: 9781107017726