The Definitive Guide to Marketing Planning, Paperback Book

The Definitive Guide to Marketing Planning Paperback


It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail.

Managers, at some point their career, will need to either write or agree a marketing plan.

Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals.There is of course a myriad of books on marketing planning on the market.

Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals.About The AuthorAngela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony.

She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing.

She is also a visiting lecturer at Boston University, City of London Business School and London University.


  • Format: Paperback
  • Pages: 272 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780273649328



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