Advertising Confluence : Transitioning Marketing Communications into Social Movements, Hardback Book

Advertising Confluence : Transitioning Marketing Communications into Social Movements Hardback

Edited by Anshu Arora, Sabine Bacouel-Jentjens

Part of the International Marketing and Management Research series

Description

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world.

Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world.

Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies.

In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Information

  • Format: Hardback
  • Pages: 122 pages, XVI, 122 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9781137492241

£47.00

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