Brand Integrity : Strategies for Fighting Contraband and Counterfeit Goods, Paperback Book

Brand Integrity : Strategies for Fighting Contraband and Counterfeit Goods Paperback

Edited by Anthony J. Franze, Craig A. Stewart, Evelina Norwinski

Description

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

Information

  • Format: Paperback
  • Pages: 187 pages
  • Publisher: American Bar Association
  • Publication Date:
  • Category: Torts / Delicts
  • ISBN: 9781616320881

£52.99

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