In 1908, three of Detroit's most well-known names in the automobile industry - Walter Flanders, Barney Everitt, and William Metzger - joined together to announce that they would begin production on a medium-priced car.
The proof of the magic of their names showed in the sales figures as the months unfolded.
By the close of 1909, EMF vaulted into the number two slot in automotive production.
Factoring in that success was their alliance with the Studebaker Brothers Manufacturing Company, who later purchased EMF. 'The E-M-F Company: The Story of Automotive Pioneers Barney Everitt, William Metzger and Walter Flanders' is a remarkable story of three automotive giants and the impact their legacy has forged on the American car industry.
Everitt was instrumental in forming the extensive body building industry that characterized Detroit prior to World War II.
Metzger established the first automobile dealership in Detroit, if not the country, and served as head of sales of Cadillac during its formative years.
Flanders, a genius with machines, masterminded the tools of production for the first Model T.