The Science of Social Influence : Advances and Future Progress Hardback
Edited by Anthony R. (University of California, Santa Cruz, USA) Pratkanis
Part of the Frontiers of Social Psychology series
Hardback
Description
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research.
The volume teaches the student to:Learn how to conduct lab, field and case research on social influence through example by leading researchersFind out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influenceDiscover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific methodApply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:376 pages, 5 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:17/05/2007
- Category:
- ISBN:9781841694269
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:376 pages, 5 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:17/05/2007
- Category:
- ISBN:9781841694269
