What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, Hardback Book

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Hardback

Description

A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Information

  • Format: Hardback
  • Pages: 240 pages, Illustrations
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Customer services
  • ISBN: 9780071408677

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