Improving the Performance of Sponsorship Hardback
Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers.
It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.
- Format: Hardback
- Pages: 304 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 01/01/0001
- Category: Advertising
- ISBN: 9780750655378