Emotion and Reason in Consumer Behavior, Hardback Book

Emotion and Reason in Consumer Behavior Hardback

Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes.

It uses sound academic research at a level students and professionals can understand.

Information

  • Format: Hardback
  • Pages: 182 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Market research
  • ISBN: 9780750679763

Other Formats

£50.99

£44.75

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops