Advertising International : The Privatisation of Public Space Paperback / softback
by Armand Mattelart
Part of the Comedia series
Paperback / softback
Description
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/10/1991
- Category:
- ISBN:9780415050647
Other Formats
- PDF from £18.89
- Hardback from £84.99
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Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/10/1991
- Category:
- ISBN:9780415050647