Marketing : The Management Way, Hardback Book

Marketing : The Management Way Hardback

Part of the Routledge Library Editions: Marketing series

Description

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Information

  • Format: Hardback
  • Pages: 226 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138794054

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£110.00

 
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Also by Arnold K. Weinstein