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Marketing (RLE Marketing) : The Management Way, Paperback / softback Book

Marketing (RLE Marketing) : The Management Way Paperback / softback

Part of the Routledge Library Editions: Marketing series

Paperback / softback

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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