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Marketing (RLE Marketing) : The Management Way, EPUB eBook

Marketing (RLE Marketing) : The Management Way EPUB

Part of the Routledge Library Editions: Marketing series

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.


  • Format: EPUB
  • Pages: 226 pages
  • Publisher: Taylor and Francis
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781317638049

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Also by Arnold K. Weinstein

Also in the Routledge Library Editions: Marketing series   |  View all