Marketing (RLE Marketing) : The Management Way PDF
by Arnold K. Weinstein
Part of the Routledge Library Editions: Marketing series
Description
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:226 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317638056
Other Formats
- EPUB from £34.82
- Hardback from £130.00
- Paperback / softback from £42.35
Information
-
Download - Immediately Available
- Format:PDF
- Pages:226 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317638056