Brands and Cultural Analysis Hardback
by Arthur Asa Berger
Hardback
Description
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general.
The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands.
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:177 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 i
- Publisher:Springer Nature Switzerland AG
- Publication Date:06/11/2019
- Category:
- ISBN:9783030247089
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:177 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 i
- Publisher:Springer Nature Switzerland AG
- Publication Date:06/11/2019
- Category:
- ISBN:9783030247089
