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Effective Coaching, and the Fallacy of Sustainable Change, Paperback / softback Book

Effective Coaching, and the Fallacy of Sustainable Change Paperback / softback

Part of the Management for Professionals series

Paperback / softback

Description

This book presents an evidence-based discussion of two critical areas that are gaining importance in the business world and personal development alike: namely, coaching and being a coach.

Does coaching work? If so, then for whom does it add value and what is it really all about?

Today, just about everybody in personal services seems to have become a coach.

Is it just another modern expression or a buzzword for something that other disciplines were already providing?

This book seeks to arrive at clear answers to these questions, providing a thought-provoking and insightful narrative that is likely to leave behind a lasting impact on the industry and its potential clients.

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