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Go : An Airline Adventure, Paperback / softback Book

Go : An Airline Adventure Paperback / softback

Paperback / softback


Barbara Cassani set up the no-frills airline GO for British Airways.

She was a rare breed. A female airline chief executive who believed in doing things differently.

Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit.

Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i.

They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips.

GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time.

GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.




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