International Business Negotiation : Principles and Practice, Paperback / softback Book

International Business Negotiation : Principles and Practice Paperback / softback


International Business Negotiation: Principles and Practice is an essential guide to the subject.

Blending theory and practice, it translates relevant theories and research into practical and realistic guidelines for improving negotiation practice and achieving good outcomes in a wide range of international and cross-cultural contexts.

Filled with examples and cases drawn from real life negotiations and drawing on the author's experience of negotiating and implementing consultancy assignments in countries around the world, this is a highly readable and practical guide that will equip students with the knowledge and skills needed for effective participation in international business negotiation. Key benefits* Translates negotiation theory and research into practical guidelines for negotiators* Covers all the main kinds of international business negotiation* Key points are illustrated with numerous examples and cases drawn from real-life negotiations. * Each chapter includes questions for discussion and written assignments


  • Format: Paperback / softback
  • Pages: 316 pages, 316 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business & management
  • ISBN: 9781137270511



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