Supporting your high street Find out how »
Basket Image


Business Research Methods, Paperback / softback Book


Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.

Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project.

It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module.

Each stage of the research process is considered, including ethics and philosophical frameworks.


  • Format: Paperback / softback
  • Pages: 416 pages
  • Publisher: Cengage Learning EMEA
  • Publication Date:
  • Category: Computer science
  • ISBN: 9781473760356



Free Home Delivery

on all orders

Pick up orders

from local bookshops