Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer.
Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
- Format: Hardback
- Pages: 240 pages
- Publisher: SAGE Publications Ltd
- Publication Date: 27/05/2020
- Category: Social, group or collective psychology
- ISBN: 9781526423245
- Paperback / softback from £32.35
- PDF from £28.55
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