Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy, Paperback / softback Book

The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy Paperback / softback

Paperback / softback

Out of Stock - We are unable to provide an estimated availability date for this product

Description

Strategic development is one of the most daunting challenges that faces any professional, no matter the field.

After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command.

Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team.

Linking communication and business strategy is the number one challenge for today’s communication practitioners.

The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices.

It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals.

As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.

The Communication Strategy Framework has proven to be an instant eye-opener.

A best-seller amongst professionals in the Netherlands, it is available for the first time in English.

This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

Information

Other Formats

Save 2%

£31.35

£30.69

Out of Stock - We are unable to provide an estimated availability date for this product
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information